The focused version narrows down to a specific effect of global warming (glacial melting), a specific place (Antarctica), and a specific animal that is affected (penguins).
It also requires the writer to take a stance on which effect has the greatest impact on the affected animal.
Ideally, you ideally will have identified a problem and be able to explain how your product or solution will solve it.
A large part of the work you’ll do on your concept paper will begin long before you write the first word.
However, business plans can be complicated documents complete with financials and in-depth information on your short- and long-term goals.
A business concept paper, on the other hand, is a short but insightful document that demonstrates you’ve put time into thinking about your business.
It also assumes that this “harm” is proven and/or accepted.
The clearer version specifies sites (My Space and Facebook), the type of potential harm (privacy issues), and who may be experiencing that harm (users).
You need to show from the start that you understand the mission and purpose of the business.
If you already have a mission statement, take a long look at it and make sure you keep it in mind as you formulate your paper.