Landscape Inc.’s mission is to change the face of our city through sustainable landscaping and help you create the outdoor living space of your dreams.
Founded in 2019 by sisters Sherry and Shelly Smith, we have over 25 years of combined landscape-architecture experience.
For example, if your product is perfect for people with money to hire landscape architects, listing “anyone with a garden” as your target market might not go over so well.
The same is true with your market analysis when you estimate its size and monetary value.
Worse, fuzzy goals won’t inspire confidence from investors.
Nor will they have a profitable impact on your business.Even better—if you’re pressed for time—we’ve compiled the 10 steps and examples into a downloadable (PDF) template: But, first things first …A business plan is a comprehensive roadmap for your small business’ growth and development.The idea of carving out enough time to learn about every potential competitor you have may sound overwhelming, but it can be extremely useful.Answer these additional questions after you’ve identified your most significant competitors: If you haven’t done your homework, those investors will see right through you.Within Cleveland’s residential landscaping market, there are only two high-end architectural competitors: (1) Yard Makers and (2) Design Your Landscape.All other businesses focus solely on either industrial projects or residential maintenance.The next step is to outline your ideal customer as well as the actual and potential size of your market.Target markets—also known as personas—identify demographic information like: If your target market is too broad, it can be a red light for investors.In addition to big numbers that encompass the ; meaning, local numbers or numbers that apply the grand total to your specific segments.Landscapers Inc.’s ideal customer is a wealthy baby boomer or a member of Gen X between the ages of 35 and 65 with a high disposable income. They’re a working professional or recently retired.