Its explicit “Money” is hard to miss — it’s probably the ultimate greed word and it’s sitting there in capital letters.
Many of them are so overused they’ve become cliché, but that doesn’t stop them from working.
The truth is, nearly every human being on the planet is interested in either saving or making money.
Nearly every headline on the cover is either blatantly or indirectly about sex.
And it works, not just for men’s and women’s magazines, but for anything.
If you’re creating a marketing piece, you can use power words to increase conversions.
Even in your personal life, using power words can make you seem strong or powerful.Specifically: Power words are persuasive, emotional words that trigger a positive or negative response. Each underlined word makes the audience feel something.They can make us feel scared, encouraged, aroused, angry, greedy, safe, or curious. Under attack from Germany, Britain was fighting for its survival, and somehow, someway, Churchill had to find a way to inspire his countrymen to greatness. In this case, Churchill intermixes words that cause fear, such as “struggle,” “tyranny,” and “terror,” with words that cause hope, such as “strength,” “God,” and “victory.” The last, in particular, is repeated over and over, practically drilling the emotion into the minds of the audience. Smart speakers, as well as their speechwriters, sprinkle their speeches with carefully-chosen power words drenched in sensory details, drawing the audience from one emotion to another as skillfully as any novelist or screenwriter. Emails, resumes, blog posts, sales copy, and proposals are all designed to influence the reader in some way.Power words are like a “cheat code” for giving your writing an emotional punch.Sprinkle in a few, and you can instantly transform your writing from dull and boring to sizzling with personality. If you’re writing an article or essay, you can use power words to hook readers.Not for the fun of it, mind you, but because someone is doing something wrong, and the community needs to take action to correct it.The problem is, with wrongdoing, most people are pretty apathetic — they’ll wait until the situation becomes entirely intolerable to do anything, and by then, it’s often too late. The authors of this Forbes headline don’t pull any punches: I didn’t realize some people get angry over business jargon, but apparently it’s a thing.The better a job you do at making them feel, the more influential you are, and the better your chances of getting what you want. Looking for a quick way to give your writing more punch?Maybe add a little personality or pizzazz — that extra little “oomph” that makes your reader pay attention?As a writer, you can use words that inspire lust to make almost anything intriguing.See if you can spot the lust words in this headline from Cosmopolitan: As writers, sometimes our job is to anger people.