We can find a similar approach at who use different layouts for their Halloween campaign: men will see the individual products, while women will see how these products could look like on them.In their study on online shopping orientations, Seock and Bailey discovered that women visited more websites and contrasted different options more thoroughly than men.Research shows that men and women differ dramatically in their strategies for information processing and decision-making.
They also found that while female respondents were more likely to find online sales and discounts, the shopping process of their male counterparts was more efficient and quicker.[bctt tweet=”#Women click through #ecommerce websites 30% more than #men #decisionmaking.”]Women enjoy browsing and looking through products.
Offer them a user-friendly interface that supports these activities and include social shopping functionalities, high-quality visuals, and customer reviews.
In general, the left hemisphere is in charge of performing logic computations and processing facts.
The right hemisphere is dominant in processing visual imagery and interpreting context. In the context of shopping, this different brain structure leads to men tending to be mission- and task-oriented shoppers while women are more likely to be discovery-oriented shoppers who readily adjust their initial goals if this would result in a more satisfying outcome.
Tablet usage paints a similar picture with 20.4 percent of male respondents saying that they have used devices like i Pads to shop, compared to 16.9 percent of female respondents.
But – mobile acceptance is similarly promising for both genders.
Out of the many aspects that can influence a customer’s decision-making behavior, one of the major factors is gender.
Men and women approach shopping with different motives, perspectives, rationales, and considerations.
According to Men tend to follow a utilitarian, more logic-based approach.
You need to tell them why they should buy your products and why it makes sense for them to purchase it.