The theoretical framework that this study used to discuss about internet addiction will be Uses and Gratifications theory.
UG theory founded by Elihu Katz in 1959, when Herzog examined the reasons people use the radio to listen to quiz programme (Herzog, 1942), and soap operas (Herzog, 1944) (as cited in Katz, 1959).
Identifying which category of addiction the Internet falls into is the problem.
There are no real answers yet because research in this area is at the beginning stages.
It just likes “chameleon-like character” (as cited in Patrick, 2010).
According to Katz, Blumler, and Gurevitch (1974) U&G theory is commonly used to: “(1) Explain how the psychological and social needs of people give rise to their expectation and motivations to choose and to use the mass media that will best meet their needs and expectations, (2) Explain how people use the media to meet their specific needs, (3) Understand the motives for their dependency on a particular media, and (4) Identify the consequences that resulted from the needs, motives, and dependency on a particular media” (as cited in Patrick, 2010).Disclaimer: This work has been submitted by a student.This is not an example of the work produced by our Essay Writing Service.While lost in this so-called 'Cyber Community' for long periods of time, people are neglecting other important activities like; time with the family, socializing, work and health concerns. In her study, she revealed concrete evidence supporting the Internet Addiction claim. There are several web sites available for the treatment of Internet addiction, as well as counseling centers and clinics. With all this power at our fingertips, are there any negative impacts of using this interface?One of the most extensive studies on Internet Addiction to date was conducted by Dr. Are we as humans capable of interacting with such a powerful communication source?(see Figure 2) chart 1Figure 2: Conceptual modified of Uses and Gratification model Figure 2 shows the conceptual modified of U&G theory which apply to this study.In this study, the social factor stand for peer influence, and this peer influence affect both audience motivation that get from internet and also the consequences.Since its conception in 1973, the Internet has grown at an astounding rate.A survey conducted by Intelli Quest Information Group Inc.With the fully focus and gratification that the person get from internet, he or she might refuse to get out from the internet and at the end lead the person to internet addiction (consequences).According to Chou, Condron, and Belland (2005), there are few studies found that there is a relationship between internet addiction and users’ social-psychological or personality variables, such as sensation seeking, pleasure experiences, use-and-gratification, loneliness, and depression.