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Or perhaps you crossed paths as an intern or an employee at one of the company’s suppliers or competitors? Also check the job description again, in case the employer asks applicants to include something specific in the subject line.
Instantly communicate your unique selling points that will help to solve the hiring manager’s problems, such as relevant industry knowhow, skills, experience and achievements, instead of the generic ‘I’m applying for the role of ____.’ If you’ve come across this opportunity via a friend or have a previous connection with the organisation, mention it.
Maybe you were previously introduced to the hiring manager by this person because they thought you were a good fit for the role?
As Jodi Glickman, a communications expert and author of Great on the Job, has observed: “Not sending a cover letter is a sign of laziness.
It’s akin to making spelling and grammar mistakes in your résumé.
The principle of a successful cover letter is simple: it needs to be sufficiently interesting to an employer to leave them feeling compelled to find out more by reading your CV, before finally deciding to call you in for an interview.
By following the above advice, you can help to make yourself a more attractive candidate so that you have a greater likelihood of being shortlisted for interview.This is a document that candidates sometimes submit alongside their CV when applying for a job.It serves as a personal introduction to you as a professional, and enables you to briefly summarise why you are the right person for the job, before the reader goes on to find out more about you in your CV.Don’t go overboard with the flattery, as this could risk you coming across as insecure, insincere or sycophantic.Professionalism, maturity and authenticity are vital qualities to communicate from the beginning of your relationship with the employer. A cover letter is, after all, a letter addressed directly to the employer.What about confirming your availability towards the end of the letter and signing off appropriately?It’s small touches like these that could really help you to stand out from other candidates.Don’t just repeat what you’ve said on your CV or Linked In profile – a cover letter should be complementary to these other means of marketing yourself professionally, and should therefore support and enhance your story.What is it about your hobbies, interests and background that made you especially interested in this position?Taking the time and effort to write one positions you as a proactive candidate who is genuinely interested in the role you’ve applied for.Before we begin, let’s go back to basics: what is a cover letter?