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Choosing your employer as a case study can be a good strategy if you have an access to detailed relevant information.Please note that only descriptive information would not suffice and you will have to justify your arguments by referring to relevant quantitative data.
All business students are assigned to conduct SWOT analysis, usually at the earlier stages of their studies.
This page focuses on the application of SWOT analysis in a business context as a part of academic assignments This is a comprehensive SWOT resource and it contains an explanation of SWOT theory, an illustration of how to do a SWOT analysis and links to examples of SWOT analysis of major multinational brands.
For example, considerable brand value of the business, cash reserves, first mover advantage and exclusive access to unique resources are major strengths that contribute to competitive advantage of the business.
Weaknesses: attributes, characteristics and factors that weaken competitiveness of the business in the marketplace.
Alternatively, if you are conducting SWOT analysis of a multinational enterprise, company annual report is usually the most comprehensive source of the relevant information.
Note that annual reports highlight information about strengths of the business within the first few pages and you cannot find information about weaknesses of a company in its annual report for obvious reasons.
Information about Strengths in SWOT Analysis Information about strengths of the company is easiest to find in your SWOT analysis.
Strengths are competitive advantages of the business that made it successful in the first place.
The list of major opportunities for a business may include new product development, finding new customer segments for existing products, opportunities for further cost reductions thanks to creativity and technological innovations and others.
Threats: unfavorable situations and factors that could create problems for the business compromising its competitive advantage to a certain extent.