By listening to the customers’ silent need, the company was able to develop a feature that resonated with its target market (a “remote-control finder” button on the TV itself).Using this outside-in approach enables you to concentrate on and solve your target market’s problems.
However, the following basic guidelines will get you started.
Don't be intimidated by the length of the list of guidelines.
Therefore, it's often useful to get used to an organized approach to problem solving and decision making.
Not all problems can be solved and decisions made by the following, rather rational approach.
This is why talking to prospects and target market users (who have not purchased your products) is key to rounding out the picture. By listening only to prospects, and delivering only what the next customer wants, you will gain revenue but miss out on market opportunities.
It is critical to find a balance between prospects and customers to ensure that your future revenue is protected, while still keeping existing customers happy.Guidelines to Rational Problem Solving and Decision Making Rational Versus Organic Approach to Problem Solving and Decision Making General Guidelines to Problem Solving and Decision Making Various Methods and Tools for Problem Solving and Decision Making General Resources for Problem Solving and Decision Making Also consider Related Library Topics (Also see the closely related topics Decision Making, Group-Based Problem Solving and Decision Making and Planning -- Basics.) Much of what people do is solve problems and make decisions.Often, they are "under the gun", stressed and very short for time.The key is to balance your focus to ensure that you are really listening to your entire market at the same time.As an entrepreneur, it is easy to focus on building innovative solutions that do not connect directly to market problems; just because you can innovate doesn’t always mean that you should.Example: While doing market research, a major TV manufacturer uncovered the problem that people regularly misplace their TV remote control.Customers did not identify this as a problem that needed solving, but it was a common issue.Instead, ask the following questions to ensure that you are solving a problem for your target market: While it’s always a good idea to keep abreast of what your competitors are doing, ensure that the market wants the problem solved.Henry Ford said, “If I had asked people what they wanted, they would have said faster horses.” Customers understand problems, but they cannot help you to move your product forward.They know what you provide, and tend to stay inside that mindset.Customers are a source of input, but not the only source of input.