They are the plumbing that allows (or doesn’t allow) content to spread.
This has disrupted the traditional advertising model, and these platforms have become some of the world’s biggest companies by market capitalization as a result.
Most common is websites such as blogs, wikis, video games and social media.
A pool of literature concords to the fact that the new media major characteristics are dialogue, it transmits information, of ideas, emotions, written speech and other documented knowledge through connection and conversation.
The paper outlined and discussed the issues raised, into themes concerning political economy of the media; new media; Marxist and Pluralist view of media ownership; the political economy of the new media and the influence of capitalism on the accessibility of information from the new media.
The study revealed that capitalism is one of the driven forces that affects the pluralism and democratization of information on the internet; due to capitalism some classified information are sold and copyrighted.
Prior to smartphones and social adoption, it was much more difficult (and expensive) to reach people, especially if your location wasn’t on a main street.
One or two small businesses isn’t enough to worry a big brand, but millions of them around the country can make a serious dent in their market share. Social media is deeply linked to a series of platforms (Facebook, Linked In, You Tube, etc.) that control distribution.
Before social media, you had to pay to get out information about your business.
Now, every person and company is its own media brand - and there are significantly less barriers to reaching people.