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With wise humor and a savvy eye for curious, absurd, and at times wildly funny period artifacts, Lynn Peril gathers here the memorabilia of the era — from kitschy board games and lunch boxes to outdated advice books and health pamphlets — and reminds us how media messages have long endeavored to shape women's behavior and self-image, with varying degrees of success.Vividly illustrated with photographs of vintage paraphernalia, this entertaining social history revisits the nostalgic past, but only to offer a refreshing message to women who lived through those years as well as those who are coming of age now.
I hate that whole idea of women having to act weaker and dumber in order to make men feel stronger and more masculine. Because underneath all of these instructions about how a woman sho I finished this book today. I can't believe people back then DOUCHED with LYSOL! They shoved these silly ideas about being a woman and being a man down people's throat.
It was as if every ad was laced with some sort of arsenic. No wonder we have so many problems these days, if this is what our grandparents and parents had to live with.
My goodness, it's like something out of Handmaid's Tale or Stepford Wives, and I don't think it's a coincidence that both those books were written by people who were alive at a time when these products and ideas were in full rotation.
And while things are changing, the damage is still there.
Attaining feminine perfection meant conforming to a mythical standard, one that would come wrapped in an adorable pink package, if those cunning marketers were to be beli Deluged by persuasive advertisements and meticulous (though often misguided) advice experts, women from the 1940s to the 1970s were coaxed to "think pink" when they thought of what it meant to be a woman.
Attaining feminine perfection meant conforming to a mythical standard, one that would come wrapped in an adorable pink package, if those cunning marketers were to be believed.Yes, things are better than they were 100, 50, 20, or even 10 years ago - but it isn't perfect, and we aren't even close to being done.But back to the book: I love nonfiction and I love feminism, so picking up PINK THINK was a no-brainer.Apart from the strange "ONLY BOYS DON'T TAKE CAREFREE" headline in a German ad that appears also elsewhere, I want to show you the similarity of layout but difference in attitude that links these two ads, one German, the other American.. - : The American ad measures 7 1/2 x 10 1/2" (19 x 26.7 cm).line up, running across about 75 percent of each page. During my 15 years in Germany I learned that German women don't treasure pink as much as Americans do.There are a lot of illustrations in this book that are great - I especially loved the pictures of vintage products, particularly the full color ones in the middle (there were not nearly enough).Kind of shocked that bodice rippers, the treatment for "hysteric" women (hint: masturbation machines), and certain fashion ads weren't even mentioned, though!I'll read any feminist title I can get my hands on, because I love being informed and getting access to the popular and unpopular ideas of the movement.PINK THINK focuses on the indoctrination of girls into womanhood via pop culture and cultural norms, focusing particularly on the 1940s-1970s, when mass-production created a number of affordable products for the growing middle class but before Title IX and the Civil Rights era came into play. Some very questionable products and advice that make you wonder what the hell the last generation was thinking.;-)Speaking as a third-wave feminist, I will say that it's tough trying to argue your views to people who consider this a "post-sexism" era, and attempt to use that as a rationalization and a defense for some very sexist, misogynistic thinking: basically, "shut up, you've won the right to free speech and equality - now flash your tits or get back to the kitchen." Even if not phrased in such explicit terms, the mindset among these "post-sexism" individuals seems to suggest that feminists have "won" and are now demanding more than their "fair share." I said this in my review of MEN EXPLAIN THINGS TO ME, and I'll say it again now: that third-wave feminism isn't just some over-entitled mindset where women are demanding special treatment - unless you believe that equal treatment is "special" treatment.There is still a wage gap, and that wage gap is particularly bad when it comes to women of color.