Nasty Gal Business Plan

The question then becomes who's eating whose lunch?There are plenty of things I admire about Sophia Amoruso, not least of which is that she inspired an entire generation of young women to believe, "If she can do it, so can I." That's huge.

The question then becomes who's eating whose lunch?There are plenty of things I admire about Sophia Amoruso, not least of which is that she inspired an entire generation of young women to believe, "If she can do it, so can I." That's huge.

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The womenswear line Nasty Gal filed for Chapter 11 bankruptcy in November 2016, the same day half the nation mourned the evaporated hope of a first female presidency.

I know I'm not alone in wondering whether founder and self-proclaimed Girlboss Sophia Amoruso can still claim her title now.

As the founder of Little Hippie, these are issues I think about a lot.

While e-commerce has traditionally been a tepid market for investment, in recent years, venture capital firms have poured piles of cash into a handful of retail darlings like Nasty Gal that looked like they might be able to scale a consumer business within the startup format.

It doesn't take long to find brand loyalists expressing disappointment on Nasty Gal's social media.

The early days of social media marketing looked promising for millennial entrepreneurs as social networks built their user bases in part by encouraging brands to use their new networks as free promotion, and Amoruso is well known for having built her business on that premise.

I believe the answer is yes, but ultimately that's up to her.

The sale of Nasty Gal to Boohoo, their sole bidder, was confirmed last week, and over the weekend Amoruso and crew cleaned out the Nasty Gal offices in Downtown Los Angeles.

It was a lot of fun." Amoruso now has an opportunity to show how we can all learn from setbacks - particularly that business is not about short-term gains and building a brand is, if you are doing it right, a lifetime endeavor.

Having followed the rise and fall of Nasty Gal, and its leader over the years, I have some thoughts on how the writing has been on the wall for a while.