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Thomson Reuters provides a wide range of business solutions, including tax and accounting technology and expertise.This case study example illustrates the benefits The Cheesecake Factory experienced using Thomson Reuters’ product Onesource, a tax technology helping businesses stay compliant.Business case studies are often created by the marketing team and given to the sales team.
They describe the customer’s success thanks to your product or service.This could include highlighting a specific product or feature, and also the results it can bring your future customers.By examining a real-life example, potential customers get to see proven results.In a time where skepticism and demands for buyers' attention are at an all-time high, case studies are crucial parts of an effective business-to-business (B2B) marketing strategy. You see the term “case study” in many places today, including medical journals dedicated to social and life sciences. And what's the common thread uniting case studies across all industries?All case studies describe a particular research method that provides factual evidence from a specific example.Those are important for B2B buyers, who need to know that the numbers add up to make the best rational decision for their businesses. Case studies explore how your products or services have affected specific customers.Case studies make this numbers-heavy approach even more effective. Framed as compelling stories, they help a new potential buyer visualize just how much their business could change once they invest in your solution.They typically include the problem the customer was facing before they used your product or service, and how you helped overcome that problem.On this page, we’re here to talk about business case studies – what they are, why business professionals use them, and how to write your own.Companies may have a different process for the creation of their case studies, but it is important sales and marketing always collaborate. That's because it must reach an entire pool of potential customers.Marketers create the case study, and working with sales helps ensure the case study will do what it’s meant to – get more customers! Business case studies “zoom in” on what specific prospects might be looking for.