The more formal process of pitching and presenting is usually before an audience of venture capitalists, angel investors, or bank loan officers in an effort to secure a loan or investment in your company.
You may get only one chance to present to this group.
Don't blow it by seeming ill-informed or being unable to answer questions."It's crazy to think you can jump into this process without having thought through the details that come up in a business plan," Berry says.
The formal presentation is typically followed by a question and answer session.
Investors often mull over the details and, if they make an offer, will perform due diligence on the financials before turning over any funds. The first rule of thumb is to write a business plan and to know that plan inside and out before pitching and presenting to outside investors.