The executive summary’s purpose is to distill everything that follows and give time-crunched reviewers (e.g., potential investors) a high-level overview of your business that persuades them to read further.
Again, it’s a summary, so highlight the key points you’ve uncovered while writing your plan.
Investors rely on business plans to evaluate the feasibility of a business before funding it, which is why business plans commonly are associated with getting a loan.
But there are several compelling reasons to consider writing a business plan, even if you don’t need funding.
Here’s a sample business plan outline: You can also start with a business plan template, and use it to inform the structure of your plan.
Now that you’ve got an outline or a template in place, it’s time to fill it in.We’ve broken it down by section to help you build your plan step-by-step.A good executive summary is one of the most crucial sections of your plan—it’s also the last section you should write.We created a business plan for the move, just as we did with our original website and ecommerce business.Our business plan included an overview on why we were making the move, the issues with the current business, the benefits of moving to a new platform, the potential issues during the move, the main task, added costs, and a timeline.“We had a marketing background, but not much experience in the other functions needed to run a fashion ecommerce business, like operations, finance, production, and tech.Laying out a business plan helped us identify the ‘unknowns,’ and made it easier to spot the gaps where we’d need help or, at the very least, to skill up ourselves.”“We own a bricks-and-mortar and ecommerce jewellery business that moved from Magento over to Shopify.Create a business budget and break it down into three parts: start-up costs, ongoing operating costs and a breakdown of the overhead into sections such as manpower and materials.Provide as many details as possible in the budget section.Merchant Success Manager and entrepreneur, Samantha Renée, shares steps to customizing your shop, adding a product and making your first sale.Enroll for free Few things are more intimidating than a blank page.