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Make sure that you do a good research on the topic you are writing as well as the information you use is accurate.
Do you want your reader to be happy or angry over a situation, or feel sympathy and compassion for someone and always make sure that thesis is nicely tied at the end of your introduction.
Anyone who ever wrote any academic paper knows that writing a strong introduction is the key to success in further work.
In the first few sentences use some facts, statistics, definition or an anecdote so that the writing seems interesting to the reader and he is compelled to continue reading your article.
In the rest of the article add supporting details as well as outline the arguments for the remaining part of the essay.
Decide what is the purpose of your writing: is it meant to entertain, give details, report a research, propose a solution to a problem or tell a life story?
Another substantial question that you need to ask yourself is how do you want to make your audience feel?
A good idea would be to spend some time to plan the essay carefully.
Think of its type, structure, tone and style, and, of course, intended audience.
If you ever found yourself yelling at a TV, you know the feeling.
Starting your essay with a controversial statement won’t make people immediately yell and argue with you, yet will certainly get them involved into listening closely to what you have to say next.