Google Case Study Swot Analysis

If you like to do your own SWOT analysis or want to make your own Weighted SWOT SWOT matrix then feel free to download Fern Fort University SWOT Analysis Template. Specifically, the range of innovative products and services introduced by Google include, but not limited to self-driving car equipped with video cameras, radar sensors and a laser range, Google TV, a platform that integrates television and internet, Google Replay, a source for achieve of tweets, Priority Inbox feature in e-mails and others.The Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis / Matrix enables the managers of the Google to develop four types of strategies: The core purpose of SWOT matrix is to identify the strategies that an organization can use to exploit external opportunities, counter threats, and build on & protect Google strengths, and eradicate its weaknesses.

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SWOT analysis is a vital strategic planning tool that can be used by Google managers to do a situational analysis of the firm .

Strategy is about making choices and weakness are the areas where a firm can improve using SWOT analysis and build on its competitive advantage and strategic positioning.

In light of the above mentioned limitations of the SWOT analysis / matrix, corporate managers decided to provide weightage to each internal strength and weakness of the firm.

First mover advantage for many products and services 3. The company invested USD 13,95 billion, USD 12,28 billion and USD 9,83 billion on R&D for 2016, 20 respectively.[3] Massive investments in R&D has enabled the company introduce new products for new markets in a consistent manner, thus adopting first mover advantage as a competitive advantage of the business.

Many products and services in Alphabet portfolio are not profitable 3. Alphabet employs more than 27,100 people in research and development (R&D).Google maintains its dominant position in market by critically analyzing and reviewing the SWOT analysis.SWOT analysis an immensenly interactive process and requires effective coordination among various departments within the firm such as – marketing, finance, operations, management information systems and strategic planning.The SWOT Analysis framework facilitates an organization to identify the internal strategic factors such as -strengths and weaknesses, & external strategic factors such as - opportunities and threats.It leads to a 2X2 matrix – also known as SWOT Matrix.By continuing to use this site, you consent to the use of cookies.We use cookies to offer you a better experience, personalize content, tailor advertising, provide social media features, and better understand the use of our services.Google organizational culture is developed to attract, motivate and retain the most competent workforce.Google employees also say that their job is low stress with positive implications on their performance. Reliance on advertising as primary source of revenues despite diversification 2. Global market share distribution in desktop search segment as of April 2017[2] 2. Increasing presence in consumer electronics industry 2. Google’s current leadership in search engine attracts massive revenues via advertising and this position has also positive implications on the sales of its own products and services.