Fitness Studio Business Plan

If your workout primarily consists of calisthenics, running, and other cardio drills, your only equipment needs might be jump ropes, stretch bands, and lightweight dumbbells.(Don’t even attempt this approach unless you live in an area where the climate is conducive to frequent outdoor training.)On the other end of the scale, you could offer only state-of-the-art stationary bikes, treadmills, and lifting equipment, with surround-sound music and an upscale juice bar for after-workout mingling, in a newer building in a high-rent commercial district.

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However, this fee schedule doesn’t encourage participation as much as a monthly payment, which is owed regardless of attendance.

Some boutique gyms also sell nutritional juices or smoothies, or offer coffee and healthy snacks after workouts for additional revenue streams.

While the traditional gym might offer many programs in a sprawling facility, and members tend to work alone at a time of their choosing, boutique gyms are more structured, and they offer members the chance to work out in an intimate setting.

Participants in scheduled classes will be coached and motivated by a skilled trainer.

If you lose the sense of individual instruction and shared community, you could lose members.

You should have ample experience with training in your chosen area, and the ability to draw out the best performance from your trainees.

You might have six to ten scheduled classes each weekday, and a few more on Saturday.

That means you and your team will likely have workdays that start early and end late. In general, your members want to improve their health, appearances and/or lifestyles, and are passionate about fitness.

Writing a business plan can be a big job, so we created a template to help guide you through the process.

This free download walks you step-by-step through the different areas of information you will need to cover in your plan, giving you helpful tips along the way.


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