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The three main components of this step include: There can be a lot of moving parts to this one, depending on your business model.But most importantly, you'll need to fully explain how you plan to reach your target market and convert those people into customers.Think of it as a quick read designed to get the lender excited about your business.
Your prospective lender will look especially close at this section to determine how likely your business is to succeed.
It's basically an introduction to your company, summarizing the main points of your plan.
Keep it to just one or two pages and be as clear and concise as possible.
Before you begin, however, you must gather the financial data you will need including all of your expenses.
Think of your business expenses as two cost categories; your start-up expenses and your operating expenses.