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Thus, this dissertation explores the beauty of fashion blogging in an attempt to answer the question how the fashion bloggers have influenced the fashion market through social media.Fashion bloggers employ a variety of platforms such as Instagram, designers post commercials, and videos to emerge as the voice for different brands or fashion items, interpreting fashion from their point of view.
Consumers become invested in bloggers largely because they view them as incredibly trustworthy and not trying to necessarily sell something for the sake of selling; they truly believe in and use the product/service being promoted.
These blogs become a sense of community for readers, and readers look to them for advice on their product purchases.
In order to perceive the significance of fashion bloggers within fashion industry, Interpretivisim is adopted in this research due to complex and distinctive situations.
So today is going to be a bit of a different post for me. ) you may know that I handed in my dissertation this week.
A survey of 159 fashion students at Kent State University’s Fashion School was conducted to gain further insight into the fashion blog readers’ perceptions of influence in the context of these four key elements.
The presence (or absence) of the four elements do appear to positively (or negatively) impact influence on a typical fashion blog reader or subscriber.Fashion bloggers, as representatives of fashion consumers, cannot only write about fashion, but can also participate by offering feedback and comments, enabling potential improvement of product designs.Despite the fact that social media offers an effective platform for two-way communication, many fashion houses have not embraced this concept in their business yet.These women are hugely successful and obviously earn a lot of money from the businesses they created from their blogs.However, by focusing on these women who lead extremely glamorous, luxurious lifestyles it paints fashion blogging as this sort of social climbing activity. Yes – the biggest fashion bloggers in the world have now transcended what fashion blogging was like originally. One of the most discussed subjects in fashion blogging is what is ‘authentic’ and what is ‘relatable’.As readership of fashion blogs has increased, so too has their influence on ordinary people, or so one would believe.The objective of this research is to gain a better understanding of the perceived influence of fashion bloggers through examination of several industry-recognized “influential blogs” and a survey of blog reader’s perception of influence.Advertisers and companies see how influential bloggers have become on the consumers they are trying to target. Secondary research was conducted to learn more about what fashion blogging really is, why it is important, and who are the notable people in the industry.It was found that consumers read fashion blogs for various reasons, but they really like them for their relatability and authenticity.Instagram is the ‘highlight reel’ of people’s lives and as it is such a visual platform, it’s a place where people want to show their best possible imagery. Obviously, some bloggers and influencers lead what looks like the most incredible lives.Exotic holidays, luxury hotels and designer labels are not exactly what you would call ‘relatable’.