Ethos In Advertising Essay

Strategy 1 — Make your audience feel something: pity, fear, joy, sadness, pain, etc.

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If you lay it on too thick, they’ll see right through you. Statistics, data, and other irrefutable facts make ideal evidence.

Nothing stands in the way of our university making this change.”Strategy 3 — Pay attention to the structure and content of your persuasive essay, and above all, make sure that your message makes sense.

Caveat: Be sure to avoid logical fallacies as you construct your argument.

To ensure that your argument hits all the right notes with all the right people, use these tips and strategies for enhancing your persuasive essay with ethos, pathos, and logos.

Strategy 1 — Show that you have good character by establishing your own credibility: “As a busy and studious college student, I carry all 45 pounds of my books to and from class each day.” (You smart cookie, you.)Strategy 2 — Show that you have what Aristotle called “good sense” by citing reliable authorities — this demonstrates that even if you aren’t an expert yourself, you have the knowledge to find and sift through other credible information: “According to renowned orthopedic surgeon Dr.


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