I find that ignoring switching costs, individual-level heterogeneity, and endogeneity will lead to implausible demand estimates.But their fundamental demand is one that has motivated people over many decades to take a stand against corrupt, abusive and autocratic governments. More fundamentally, democracy lets people speak their minds and shape their own and their children’s futures.That so many people in so many different parts of the world are prepared to risk so much for this idea is testimony to its enduring appeal.Yet these days the exhilaration generated by events like those in Kiev is mixed with anxiety, for a troubling pattern has repeated itself in capital after capital. Regime-sanctioned thugs try to fight back but lose their nerve in the face of popular intransigence and global news coverage.The world applauds the collapse of the regime and offers to help build a democracy.This is what happened in much of the Arab spring, and also in Ukraine’s Orange revolution a decade ago.In 2004 Mr Yanukovych was ousted from office by vast street protests, only to be re-elected to the presidency (with the help of huge amounts of Russian money) in 2010, after the opposition politicians who replaced him turned out to be just as hopeless. Where autocrats have been driven out of office, their opponents have mostly failed to create viable democratic regimes.It focuses on a natural experiment induced by privatization, which creates exogenous variation in the number of elegible licensees in local liquor markets, generated by a licensure threshold requirement on store size: only stores larger than 10,000 square feet are allowed to sell liquor.We find that this regulation does not alter the total number of liquor outlets within each market. Also, we find that in markets with an additional potential entrant the product mix is shifted towards cheaper products.THE protesters who have overturned the politics of Ukraine have many aspirations for their country.Their placards called for closer relations with the European Union (EU), an end to Russian intervention in Ukraine’s politics and the establishment of a clean government to replace the kleptocracy of President Viktor Yanukovych. Democracies are on average richer than non-democracies, are less likely to go to war and have a better record of fighting corruption.