It comprises a variety of modes by which senders can record information and experiences and transmit them to a large audience fairly rapidly.This definition summarizes those commonly used in writings on the media .However, he also stated that, there are underlying functions accompanying each of these.
It comprises a variety of modes by which senders can record information and experiences and transmit them to a large audience fairly rapidly.This definition summarizes those commonly used in writings on the media .However, he also stated that, there are underlying functions accompanying each of these.Tags: Introduction To Social Networking EssayExpostion EssayBuy Cheap Papers OnlineExample Of College Research PaperBusiness Plan For New ProductSteps To Writing A Rhetorical Analysis EssayCase Study AnalysisA Rose For Emily Research PaperAnti Gun Control EssayKinds Of Essay Writing
Correlation means that the media displays the data to us after they have selected, translated, and interpreted it.
The social transmission of culture implies that the media portrays our beliefs, norms and values.
Klier argues that, there is a large amount of information freely available in addition to the mass media, and that people can choose among them.
Another researcher, Doyle explains how mass media uses the cultural selection theory to bring about social change .
Furthermore, we found that mass media content including advertising influences consumer`s opinion, but did not impact their behavior.
Mass media; Accessibility; Influence; Impact; Opinion; Media policy In Bhutan, mass media primarily refers to radio, newspapers, cinema, television, and the internet .Accessibility of information and communication have improved, and people are constantly consuming information; however, its excessive influence may undermine the traditional culture and value system .Therefore, realizing the important role of mass media and, its impacts on society, and determining its future direction have become very important.The findings presented are based on survey results and interviews.Wright in 1975 stated the major functions of mass media as the investigation of news, finding correlations, the transmission of culture, entertainment, and mobilization.The information and views communicated through these media have a great impact on our attitudes toward people, events, and problems.The media have relayed information to the people about the country's five year plans, development programs, and education systems, and this has motivated people to become partners in the progress of the country.Received Date: June 16, 2015 Accepted Date: July 08, 2015 Published Date: July 18, 2015 Citation: Lhamo T, Oyama T (2015) The Role of Mass Media in Bhutan: Accessibility, Influence and its Impacts. doi:10.4172/2165-7912.1000266 Copyright: © 2015 Lhamo T, et al.This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.Castell in 2007 stated that, throughout the history of information and communication, mass media is considered as a powerful factor that shapes social change.It can construct or deconstruct the norms and values on which the society is built, because the real challenge in society is the battle over the minds of the people .