Equine Business Plan

If you want to create a professional reputation, treat your business as a profession.—Leah Hinnefeld, Personal Trainer, The Athletic Rider Even in the horse business, you need people skills.I think one of the most important pieces of advice I ever got was to be nice!

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Mistake #1 was suffering with a bad website for too long!

— Rachel Schaeffer, I Sell Tack Learn from the competition.

We also took it further by analyzing and drafting a sample horse training business marketing plan template backed up by actionable guerrilla marketing ideas for horse training businesses. A horse training business is a lucrative business to start especially if you love horses and have a passion for training one, this is because there are people who own horses but do not have the skill, time or will to train the horses.

However, becoming a horse trainer is a hard business because most horses have to be broken and trained properly before they can be used for riding.

But on the other hand, passion means lots of emotion and sometimes less-than-optimal business decisions as a result.

And someone else’s less-than-perfect business decision often has ripple effects upon your own business (think of how spending ,000 on colic surgery for your favorite horse affects not just your pocket book, but that of your feed man, your farrier and maybe even your mortgage holder!

It would be necessary to hire a business consultant who would look at your business concept and determine if it would be worthwhile for you to go into this business.

The business consultant would also proffer the right strategies that would help set you apart from others in the same business.

I have even donated free services to top-level riders to get my name out there.– Don’t be a goon on social media.

There is a difference between using your social media to document your life and oversharing or appearing unprofessional.


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