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Instead, it’s a collaboration project, crafted into a blog post. He starts a conversation and let’s others contribute.Write a good comment on his Facebook page, and you might get showcased in his content. The fact that he writes content like this encourages people to connect with him in all his channels. So don’t worry about whether you write well enough. And keep the focus where it should be: on sharing your best ideas in an engaging way. Do you have a game plan for injecting your content with personality?
It’s his ability to help you “see” what he’s writing about. And he goes deep, weaving his arguments together so logically that you can’t help but agree with him. But since that’s his brand — raw and over-the top — it works.
Take this excerpt from an article for Copyblogger, The 6 Unique Traits of All Remarkable Writers: This is an educational article, sharing the qualities of good writers. He uses vivid language and stories to make his points come alive. TIP: Adopt a style that works for your brand personality and your readers.
If you're curious about getting started in content marketing, we've put together a guide that should tell you if you and if you need content writers for your next project. See also: Writers, Here's 7 Ways to Beef Up Your Blog Posts Content, at the most basic level, is information.
Content on the web takes a variety of forms: blog posts, social media posts, video and audio recordings, web pages, white papers and more. Understanding the purpose of content is key to producing high-quality work.
He writes primarily about conversion-centered design, a topic that usually gets dry, technical coverage. He has a fresh, original voice that never makes your eyes glaze over. But he has an engaging style that’s easy to read and understand. His personality shows through in the way he talks, in the way he introduces his ideas, and in making his point.
Take a look at the opening of this post, Where’s the Best Place to Put Your Call-To-Action (CTA)? His unique way of expressing himself, combined with the useful information he provides, makes his content unbeatable.
So it isn’t great writing that makes Bob successful. Or what your English teacher, mom, or competitors will think.
It’s his ability to get people involved — which, after all, is one of the primary goals of content marketing. It doesn’t matter whether you position yourself as a guru or the guy next door.
Transparency, especially when combined with top-rate content, is always a winner.
TIP: Ideas — the information you share and the topics you cover — are the most important element of successful content writing.