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We look at investment in a CMS, what good content management means for the business and protecting an investment while meeting online business needs — moving on to how leveraging a proven CMS can help shape strategy.Finally, we consider the CMS as a platform, and how it could help organizations use the web in challenging times and even give them a competitive advantage.This applies both externally to search engines and their ability to index a site, and internally for onsite search.
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This chapter is distributed under the terms of the Creative Commons Attribution 3.0 License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. The Proposal for Modeling Methodology for Enterprise Content Management (ECM) Systems: Modeling Tools Selection, Simulation Modelling Practice and Theory, Evon Abu-Taieh and Asim Abdel El Sheikh Ahmed, Intech Open, DOI: 10.5772/intechopen.80718. The Proposal for Modeling Methodology for Enterprise Content Management (ECM) Systems: Modeling Tools Selection, Simulation Modelling Practice and Theory, Evon Abu-Taieh and Asim Abdel El Sheikh Ahmed, Intech Open, DOI: 10.5772/intechopen.80718.
Furthermore, an online re-brand can be achieved more rapidly and cost-effectively.
Centralized management of this kind delivers efficiencies and cost savings by allowing changes to be synchronized across multiple sites as a single activity.
Out-of-date web content reflects poorly on the business and discourages repeat visitors.
Content Management Research Papers Problem Solving For Year 1
Inaccurate content exposes the organization by threatening its credibility, and is ultimately a legal risk.
The value of the above to stakeholders can be seen to exceed the CMS licence cost over a short time period.
Longer term, this builds a compelling return on investment case.
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Most organizations that consider the online channel to be central to their strategy use a Content Management System (CMS) for their website, intranet or extranet.