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Others say they intend to form a pure-play training company that offers customized services or courses to suit client needs.
No certification is required, no validation is necessary, and definitely no advance fees are needed to gain entry.
Just like the earlier points, however, great passion with easy entry does not make success a guarantee.
A valid credential may be an advanced university degree, industry-recognized certification, professional license or something else that comes from an independent third party. It quantifies the time you have invested in certain situations, although it doesn’t qualify your expertise at that skill. If you want to be a successful training entrepreneur, you must act the part. Starting a business isn’t a fast process; it can be a grind.
Leverage your credentials with experience to differentiate yourself as a thought leader. Success comes by working through the failures on an even keel and not getting too high on early successes nor too low on early failures. We’ve all heard that success comes to those who work hard. Most training start-ups struggle to accurately define their capabilities and services.
And I believe training is one of those unique professions where you get to do that.
But my first piece of advice is to be realistic and help them understand that as important as it is to have a passion for helping people, this too is not a prerequisite for success in this industry.
When meeting with them, my most frequently asked question is “Why training?
Of all the business alternatives you could choose, why are you interested in starting a training company?
All are good development grounds for entrepreneurs and offer excellent credentials for credibility with prospective clients, but background does not always guarantee a successful company.
Some plan to launch their business as a consulting or coaching practice where training will be a component of their service offering.