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However, there’s still few research on the relation between the weekly frequency of use, expectations, satisfaction and retention.Expectations are considered as what it’s expected of a given service or organization, based on the needs, desires and motivations of consumers, as well as their past experiences and perceived knowledge of the organization.
The media communication, price and image are also organizations’ features that weigh on the expectations .
In this perspective, the previous experiences of the service or similar services are considered essential to the expectations.
She has created Ladies Only Fitness in order to fill a need she has seen in fitness services provided to women over the years.
From the selection of workout machines to the organization of the child care center, Ladies Only Fitness will create a supportive experience that will bring in new members by word of mouth.
However, there’s still few research on the relationship between expectations and satisfaction.
Zeithaml and Bitner  believe that satisfaction is an affective response to the service and suggest that satisfaction is a general concept built in a long term, that provides information about members’ behaviour towards the service, as well as their decision to reutilize it  found evidences that customers’ satisfaction in sporting centres is positively related with service recommendation, reuse and increase of frequent visits to the club.
The following project is about creating a new business opportunity from an existing and mature activity sector which is the commercial fitness sector.
For years, the commercial fitness sector has relied on a set of offerings that were similar from one facility to another.
We have the best equipment and the best training program in this arena. Ladies Only Fitness is located in the Southtowne Center in southwest Mapleton.
Ladies Only Fitness' focus is the urban professional woman who has a very active life and very little time to spend on fitness.