Edition 9: As a result of carefully reading the Case Study, students should be able to: differentiate between Ansoff’s four growth strategies, show why market research was important to Dixons in choosing strategies, understand how a SLEPT analysis helps to inform strategic decision making.
Edition 17: This case study looks at how IMI has developed its strategy of â€˜Engineering Advantageâ€™, combining its skills and knowledge, customer insight and innovation to achieve global market leadership.
Edition 10: As a result of carefully reading the Case Study, students should be able to: appreciate the importance of carefully planning any new initiative, understand the relationship between aims and objectives, and ends and means, value the importance of making objectives SMART.
Edition 10: As a result of carefully reading the Case Study, students should be able to: explain the relationship between aims, objectives, values, and plans, identify Michelin’s mission and its economic objectives, understand the importance of organisational values.
Edition 8: This case study examines how one of the UK’s most important regions, the West Midlands, with a long history of industrial innovation is undergoing development and regeneration in order to meet with changes in demand and supply and to consolidate its position at the heart of the UK economy.
Edition 4: This case study focuses on an innovative information technology-based development in the communications systems of Independent Insurance which was designed to pave the way towards a paperless business environment.
Edition 4: This case study focuses upon how the Dixons Group developed a business strategy which enabled it to achieve its corporate aim â€˜to be number one in the electrical and electronic market-placeâ€™.Edition 7: This case study looks at how Nasdaq aims to achieve its vision to create a truly global securities market, without geographic boundaries or time limits, that will put leading companies in contact with a broadening pool of investors worldwide.Edition 3: In this case study, we look at a very important relationship for an increasing number of small and medium sized businesses in this country - the one that they build up with investors.It focuses the link between NFTE and a range of small businesses set up by students within one school and helps to show students what areas of business need to be understood before starting up a small enterprise.Edition 9: As a result of carefully reading the Case Study, students should be able to: understand the concept of franchising , understand the advantages to the franchisee , understand the advantages to the franchisor.Edition 6: This case study examines how Akzo Nobel is building on the heritage of some of its established coatings for timbers to reflect the importance of sustainable production and effects on the environment.Edition 6: This case study examines how IBM, one of the worldâ€™s leading Information Technology and Communications businesses, is enabling a variety of other businesses to take the â€œeâ€ revolution further.In particular it focuses on how the organisation has managed its finances more effectively.Edition 7: This case study shows how Rolls-Royce has identified key areas of the marine markets on which to focus.Edition 10: As a result of carefully reading the Case Study, students should be able to: understand that the organisational structure of The Coca-Cola Company is designed to meet its own particular requirements, explain how a regional structure can support both centralised and localised decision making, describe the regional structure of The Coca-Cola Company.Edition 4: This case study focuses on the way in which Heinz, one of the worldâ€™s major global companies, has set out to reinvent itself at a time when it is already preeminent in a range of global food markets.