Meredith collects data to deliver the best content, services, and personalized digital ads.We partner with third party advertisers, who may use tracking technologies to collect information about your activity on sites and applications across devices, both on our sites and across the Internet.
This new army of consultants uses Facebook and Instagram to promote the products.
They host shopping parties with plenty of cocktails and may casually mention a fabulous new lash product in the school car line or at Pilates class.
As the saying goes, the proof is in the pudding- or in the sales numbers.
Rodan Fields is the top selling brand in the US which means the company is doing something right.
Like a growing number of companies, Rodan Fields relies on an army of “consultants” to sell its products directly to consumers.
Women, especially stay-at-home moms looking for flexible work options, have jumped on the peer-to-peer bandwagon.
In their free time, they sell skincare brands such as Beautycounter, Younique and Ever Skin as well as retail brands such as India Hicks and Stella & Dot. Women in the 60s sold Tupperware to each other at home-based parties, and brands such as Mary Kay and Avon established themselves by having their saleswomen sell directly in their communities.
What is new is how brands such as Rodan Fields have taken the peer-to-peer model and adapted it for the digital age.
Some women like the idea of building a relationship with a sales consultant, while others feel uneasy or obligated to buy products from a friend or acquaintance.
The blurring of lines between friendship and commerce that isn’t for everyone.