Business Plan Title

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The plan contains your business purpose, marketing plans and financial reports.

When presenting your formal plan, you should place it inside a binder and attach a cover page denoting what the document is.

Times New Roman or Arial are good business fonts to use. Return down to the direct center of your document, type the name "Business Plan" in a large, bolded font.

This title should be typed in the largest font size that will be on the page, as it is the focal point for the document. Approximately 2 1/2 inches from the bottom of the page, enter the street address on one line, then enter the city, state and postal code directly underneath it.

The title page should have your business's name, the founders' names, logo and product images (optional), and, of course, the phrase "business plan." The table of contents acts as a navigation aid for readers and is followed by the content of your business plan.

Not all investors you approach will give you that elusive face-to-face meeting.This document is what you will show potential investors and financial institutions if you need to borrow capital.It should be updated regularly throughout the life of your business, because your business will change over time.Although the written business plan of a start-up venture must be tailored to the particular business and industry, the essential items in a written business plan include the following: Cover Page The cover page should include the following: Table of Contents and Table of Appendices The table of contents and table of appendices should refer the reader to the sections and subsections of the business plan. Executive Summary The executive summary is the first part of the business plan to be read by potential lenders and investors. Long has also been published in user-training manuals.Long holds a Bachelor of Science in marketing and business management from Northwest Missouri State University.A well-prepared, attractive written business plan is an essential document in the quest for either debt or equity financing, to provide a benchmark against which to compare actual company performance, and to refine strategies and develop ideas on how the business should be conducted. Forecasted Capitalization -- how much money will be sought, the form of the proposed investment, how the funds will be used, and the percentage of ownership to be provided in exchange for the investment D. From a practical standpoint, a business plan serves as a road map for how you plan to grow the business and take it to the next level. Exit Strategy -- how and when investors will be able to get their money out of the business E. Over time, however, the quality of your pitch is likely to lose its edge.Your business plan, however, will continue to make strong impressions, provided you create a killer plan. Consider the context in which your business plan will be read; it doesn't make sense to change a lot in the basic format.