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When you write out exactly what you are going to say word for word you’re going to sound like a robot. This will give you the freedom to talk more freely and actually respond to what the person is saying while still steering the conversation where you need it to go.In his book “The Power Of Habit” by Charles Duhig, he suggests that the key to forming a new habit is to add a reward to the habit creation cycle.A focused marketing strategy with just a few key tactics is far more powerful than having an unfocused marketing strategy with 100 tactics and you’re not even sure if any of them are working.
There’s nothing wrong with experimenting and trying new channels. Be ruthless.” What I want you to take away from our article today is this: You can use all the tactics you like but focus hard on the ones that are working and don’t be afraid to cut the non-performers.
In other words, plan to test lots of things, but as soon as you find things that are working, double down on them.
We’re going to give you some practical strategies you can apply to your wholesale business whether you’re just getting started adding wholesale to your store, or if you’ve already had a wholesale side to your business for a while and need to re-focus on growing it, or even if wholesale is the only thing you do.
If you’re looking to grow a wholesale business, get more wholesale customers and get larger, more frequent orders, then you’ll Marketing plans don’t have to be stuffy complicated documents.
Once you have your 100 leads listed, sort the list by the Score column in descending order which is the average of the Estimated Size and Revenue Potential ratings. The following group of ideas cover a lot of ground and I don’t expect you to use them all at once.
The idea is to provide you with the tools and options, but have you execute on them one at a time to find what works for your business. Pay attention to what the data is telling you and adjust course as necessary.
But finding the other 80 is going to be a challenge and that’s where the rubber meets the road.
Also, But let’s work with 100, for now, to make it easy to conceptualise and to give you something to work towards.
Let’s look at the first area of focus and really the pre-cursor to all of the marketing ideas outlined in Part 2…
I recommend your first tactic be making a list of 100 ideal businesses that you would like to become wholesale customers. Because finding the first 20 for your list will be easy.