Are these representations really "beauty" or are they Platonic ideals impossible to attain?
Are these representations really "beauty" or are they Platonic ideals impossible to attain?Are these representations called "beauty" objective in any sense or are they merely subjective preferences utilized to market consumer products?
ABSTRACT - This paper discusses the representations of beauty in advertising and consumer aesthetics from the context of traditional theories of beauty in aesthetic philosophy.
The paper shows that the criticisms of beauty in advertising arise from the traditional subjective theory of beauty and that beauty in advertising may best be understood from the perspective of an objective theory of beauty.
One example that can describe Narcissus is the Beast from the classic Disney movie "The Beauty and the Beast".
When the movie starts with a brief part how the beast turned out to be a beast.
[Briefly, objective beauty means beauty is a universal aesthetic ideal derived from reality external to the mind and validated by the mind via reason.
Objective beauty means the ideal was derived from the external reality and the beautiful object exists as an aspect of reality independently of the mind's validation of beauty.
There seems no doubt that advertising, like film and architecture,produces aesthetic representations, often the aesthetic representation is intended to be understood as "beauty." And, it is for the representation of beauty, particularly female beauty, that advertising has received the strongest of social criticism (Lakoff and Scherr 1984, Wolf 1991). Beauty as a social issue raises some very intriguing questions for researchers in advertising and consumer aesthetics.
In fact, one could viably conclude from Wolf's thesis that the concept of contemporary beauty is an illusory and impossible concept created by the beast of advertising (Wolf, pp. While contemporary aesthetic philosophers and artists see little evidence or use of beauty in contemporary art, something intended to be understood as "beauty" is being represented by advertisers in the media.
Objective beauty need not involve collective assent nor disinterest.] [Briefly, subjective beauty means beauty is a subjective ideal derived not from reality but from the subject's mind.
Subjective means the ideal is found in the contents of mind and not in the external reality and the beautiful exists as a subjective preference based emotions, feeling, politics, or anything conceivable.] Well reasoned answers to such questions can be very important to consumer research, especially when quantitative consumer research (Kamins 1990, Richins 1991) is premised on certain answers to such philosophical questions.