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That's roughly 12% of the total trillion in total US B2B sales for the year.They expect this percentage to climb to 17% by 2023.
By Dave Chaffey Digital strategist Dr Dave Chaffey is co-founder and Content Director of marketing publisher and learning platform Smart Insights.
Dave is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25 digital marketing experts.
The internet provides a robust environment in which businesses can find out about products and services and lay the groundwork for future business-to-business transactions.
Company websites allow interested parties to learn about a business's products and services and initiate contact.
Apple also holds B2B relationships with firms like Intel, Panasonic and semiconductor producer Micron Technology.
Essay About Sabrina Raaf - B2b Business Plan
B2B transactions are also the backbone of the automobile industry.
Business to business also called B to B or B2B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer.
Business to business refers to business that is conducted between companies, rather than between a company and individual consumers.
Talking of which, if you're looking to know how you can structure your plans better, this example B2B digital marketing plan guide also in our B2B toolkit could be helpful.
We hope you find the infographic useful; we've included advice on key issues to think through at each relevant step for all involved in inbound and content marketing.