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It will offer customers a compelling value proposition: a high level of service and comfort at 50 percent of the current published business-class fare.Having successfully raised £1.3 million from angel investors, Sky Trails is now looking to raise £25 million from investors who are interested in the opportunity presented by Sky Trails and believe in its growth potential.Sky Trails is the project name for a new airline company that will focus on single class long-haul scheduled flights.
The company will also focus on building a strong corporate culture that will help to differentiate itself from the competition and sustain a high level of motivation while maintaining cost control.
Sky Trails will differentiate itself as much as possible from the traditional airlines.
Sky Trails will be to the airline industry what the boutique hotels (Royalton, W Hotel, Mercer Hotel, etc.) are to the hotel industry.
Passengers flying on Sky Trails will identify to a lifestyle.
Sky Trails will be a "business to business" airline and will focus exclusively on the premium/business segment of the market.
Aviation Business Plan
Sky Trails will charge £1,800 for a roundtrip ticket as opposed to £3,580 (for companies with high volume demand, Sky Trails will offer further discounts down to £1,400 for bulk purchase).A strong emphasis will be placed on this aspect of the business: particular attention will be paid to the design of the cabin, the technology available, efficiency of processes, and quality of service offered by the cabin crew.Sky Trails will continuously innovate and have the ability to introduce new products to market in a shorter timeframe than its competitors.With an 80-passenger configuration, the cabin of the Boeing 757 will look more like a private jet than like a large mass transportation aircraft.Boarding and disembarking will be much faster given the low number of passengers.Sky Trails will market its services to companies directly.Its ability to acquire corporate clients will be extremely important to the success of the venture.The aircraft will be equipped with the latest technology in order to enable the business traveller to use his time efficiently while travelling.The company will start by leasing two aircraft and expand its fleet to 6 aircraft by the second year of operation.In many ways, the Sky Trails model replicates the benefits of the very successful regional jet model on a long-haul basis.By the end of the fourth year Sky Trails will achieve sales of £218 million, EBITDAR of £72 million and net income after taxes of £32 million. Economics, London School of Economics (1995) Frederick Rodmann, Finance Director Assistant General Manager, Pegasus Airline (1992-2000) Audit Senior, Price Waterhouse (1986-1992) Joseph Orr, Corporate Sales Manager Airline Manager, (2000) National Account Manager, Virgin Atlantic Airways (1994-2000) Oleg Schweitz, Marketing Director Director of Marketing, Paramount Comedy Chanel (1997-2000) Brand Manager, AT&T Communications (1996-1997) Marketing Manager, Warner Bros.