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Media like TV, Radio, Print, Outdoor and Internet are instruments to convey an advertising message to the public.
People of other age groups are also influenced by the media.
They are using this in the form of newspapers, television, radio and internet to avail maximum advantages such as information dissemination, entertainment and latest updates of various promotions etc.
Due to allegiance to different parties, people are exposed to only one side of the truth.
As a result, media has caused lots of social upheavals across the world resulting in political turmoil.
Manipulation of the psyche of the audience is a dangerous precedent and should be discouraged by the intellectuals.
The juggernaut of media is a double edged sword because one hand if used properly it can prove to be a boon for the society and on the other it could sound the death knell of the social fabric.
Common man can air his grievances without any problem through the social media so that the higher authorities of the ruling class can take action for their good.
Unlike the past when decision making was masked by opacity, the functioning of the modern government is scrutinized lock stock and barrel by the media.
They tend to listen habitually, at predictable times, to stations with narrowly targeted formats.
Usages and influence of media in our life and society have dramatically increased around the globe over the last few years.